CRACKING THE FRAME – DESIGN IS ONE: LELLA & MASSIMO VIGNELLI

In October the focus is on design with the Dutch premiere of DESIGN IS ONE.

L & M, L frontal

23 October 2013, 19.30h at Rialto Amsterdam

DESIGN IS ONE: LELLA & MASSIMO VIGNELLI

Kathy Brew & Roberto Guerra
US | 2012 | 80 min

“We like to do design that affects millions of people.” – Massimo Vignelli

For more than 40 years, the name Vignelli has been a powerhouse associated to anything from products to corporate identities in the world of graphic design.
From their first steps in the 60s to their move to New York, Massimo and Lella Vignelli have built their extraordinary career following their own motto: “if you can’t find it, design it”.

The Vignellis’ belief that a designer should be able to design everything (‘design is one’) allowed them to create timeless and visually powerful works, ranging freely from subway maps to coffee cups.
At the same time their achievements in different fields such as product design, corporate identity, graphics, exhibition, interior, and furniture design has earned them worldwide respect and numerous international awards.

Through archival footage and interviews with colleagues and critics, DESIGN IS ONE chronicles the creative process of the Italian duo, bringing us into the work and everyday moments of the Vignellis’ world and capturing their intelligence and creativity, as well as their humanity, warmth, and humor.
Opening film at the 2012 New York Design and Architecture Film Festival.

“For a design fan of any pedigree, Design is One is not to be missed.” – Dwell.com

“A love letter about modern design and the Vignelli couple’s 50-year marriage.” – The Atlantic

“An ode to the prolific husband-and-wife team.” – Art Info

Cracking the Frame

A monthly program featuring an international selection of critically acclaimed art related documentaries and artists’ films.

Cracking the Frame focuses on the creative intersection between art and film through experimental documentaries and cinematic portraits of the life and work of established contemporary artists, filmmakers, writers and global thinkers.

Each film is theatrically unreleased in The Netherlands and will be screened in English or with English subtitles.

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